To Launch A Living Edition In Your Area
Living can be mailed in bulk to every home in a targeted urban, suburban or rural area, or a “rack” publication distributed by local sales or volunteer staff placed in high traffic areas including restaurants, grocery stores, pharmacies, medical facilities, or a mixture of all four. It can be mailed under a 3rd Class mailing permit to all postal routes in a prescribed area.
Getting Started
If you think your community needs an alternative “Good News” publication, contact us at the home office:
Media for Living, 1251 Virginia Ave., Harrisonburg, VA 22802, or call us to discuss the possibilities: 540-433-5351.
You will need to set up a small organization comprised of a contact person, at least two part-time advertising sales persons and a 4-person local committee that meets occasionally to give direction and keep in touch with the home office.
Underwriting
As a free publication, meaning it is a non-subscription paper, costs of production for Living are covered entirely by advertising and some donations. Local businesses, non-profit organizations, churches, schools at all academic levels, both public and private, see this as an effective, low-cost vehicle to get their messages to the greatest number of people at a very low cost per household. In addition, many businesses and organizations feel positive about the messages conveyed in the editorial content and want to be associated with that mission, and advertise in Living more as “sponsors” of a “good news” paper.
Size of Paper and Distribution Constraints
Living is a full color publication printed on newsprint with a trim size of 8.125 x 10.625 and geared to be a publication of about 32 pages, depending on the number of ads. A rule of thumb is to keep a 40 percent editorial content to 60 percent advertising ratio. Call 540-433-5351 or email to find out more!